Having been working with Magento 2 for several years now, I began to feel more and more the need to integrate with external services — is it worth doing this at all, and if so, in which direction to look?

As the tasks grew, it became clear that there was nowhere without external services, and when I tried using magento 2 tag manager, everything fell into place — the necessary connections were made simply and stably, and most importantly, without deep technical knowledge.