I’ve been running small ad campaigns for my handmade product store for about a year, and lately, I’ve noticed that AI tools are everywhere promising to “optimize” everything. I tried one platform last month, and while it definitely helped adjust bids faster than I could, the results still felt… mechanical? Like the AI didn’t really “get” my audience. Has anyone else found a balance between trusting data-driven tools and keeping that human touch?

Yeah, I get what you mean. I manage ads for a local restaurant chain, and I’ve gone through the same dilemma. What worked for me was using AI for the repetitive stuff—like adjusting budgets or testing visuals—but still reviewing everything manually before launch. I’ve been experimenting with some AI-driven tools lately, and one I liked offered a solid Moonshot Discount. It helps automate performance monitoring and ad targeting, but you can still tweak strategy manually. Kind of the best of both worlds.

Sometimes I feel like the key isn’t whether AI beats human intuition but how people use it. I’ve seen friends waste time trying to outthink the algorithms instead of letting automation handle data-heavy parts. The human role probably shifts more toward storytelling and creativity now, which actually sounds like a good trade-off. Tech keeps evolving, but personality in branding still matters a lot.