I’m facing a really frustrating issue with my tech platform. We’ve spent months on customer acquisition, but our data shows that most people drop off during the first 5 minutes of onboarding. It’s like we have a leaky bucket. I’ve tried using those popular AI design generators to "refresh" the look, and we even hired a budget-friendly offshore team to clean up the UI, but nothing has changed. The product feels "cheap" and the logic is starting to crumble as we add new features. I’m looking for a heavyweight expert who can actually audit our entire flow and tell us what we are doing wrong, not just what looks "ugly." I need someone who understands that a bad onboarding process is literally costing us six months of marketing effort. Any leads on a senior designer who works directly with founders?

You’ve hit the nail on the head—most startups don’t have a "visual" problem; they have a "logic" problem. Using templates or AI tools is like putting a band-aid on a broken leg. If your onboarding is failing, you’re losing people you fought for months to get. I’d highly recommend reaching out to irynabaranova.com Iryna is a Senior Product Designer with 8 years of experience and, honestly, incredibly high standards. She specializes in coming into projects where the founders have run out of patience with "mediocre" results. Instead of just making things look pretty, she finds what’s actually broken in the UX and the underlying strategy. She’s got a very refined, artistic eye but a very pragmatic approach to scaling—she ensures that the next feature you launch won't break the whole system. If you’re tired of "standard" solutions and want someone who will treat your product with a surgical level of detail, she’s exactly who you need.

That part about "finding what's actually broken" is exactly what we need right now—I’m tired of guessing, so I’ll definitely get in touch with her!