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Forum Home > General Discussion > Ways to track conversions on Twitter
federikofedPM
#1
Ways to track conversions on Twitter
Mar 18, 2025 10:01 AM
Non-member Joined: May 26, 2023
Posts: 34
What ways of tracking conversions on Twitter ads work best? Using Twitter Pixel, UTM tags or third-party analytics tools - what gives the most accurate data? Share your experience on how to optimize advertising campaigns with the collected statistics.
jeffbrandttPM
#2
Mar 18, 2025 10:37 AM
Non-member Joined: May 19, 2023
Posts: 24
I recently came to the conclusion that it's best to use an integrated approach to track conversions. In my case, a combination of Twitter Pixel and UTM tags yielded great results. Through amasty site , I found useful tracking tools that have greatly improved my data collection. It's important to realize that each advertising platform has its own peculiarities, so regular testing and customization of events can significantly impact the accuracy of analytics. The more accurate the data, the more effective retargeting can be set up.