The learning curve for Snapchat is steep, but once you crack it, the results can be excellent. I've been tracking my campaigns religiously and noticed that snapchat conversion rate improves dramatically when you use video content under 10 seconds with a clear, simple CTA. My best performing campaigns use user-generated style content - nothing polished or overly produced. Also, time of day matters more on Snapchat than any other platform I've tested. Evening hours between 8-11 PM consistently outperform everything else for my affiliate offers. The key is patience and constant testing - it took me about 3 months to find the right formula