Just started testing Snapchat ads for affiliate offers but the results have been pretty disappointing so far. My CTR is decent but conversions are way lower than Instagram or TikTok. Anyone else struggling with this platform?

I had similar issues when I first started. The audience behavior on Snapchat is completely different - they're not in buying mode like on other platforms. What worked for me was changing my approach entirely. Instead of direct promotion, I focused on storytelling and native content that doesn't feel like an ad. Also, make sure you're targeting the right age demographics - Snapchat skews younger

The learning curve for Snapchat is steep, but once you crack it, the results can be excellent. I've been tracking my campaigns religiously and noticed that snapchat conversion rate improves dramatically when you use video content under 10 seconds with a clear, simple CTA. My best performing campaigns use user-generated style content - nothing polished or overly produced. Also, time of day matters more on Snapchat than any other platform I've tested. Evening hours between 8-11 PM consistently outperform everything else for my affiliate offers. The key is patience and constant testing - it took me about 3 months to find the right formula