We’ve been thinking about investing in SEO for our spine surgery clinic, but results seem slow compared to paid ads. My concern is whether it’s worth the wait or if it’s better to just stick to PPC. Have any surgeons here seen real patient growth from organic search traffic?

SEO is slower but can be more cost-effective in the long run if done correctly.

SEO is a long-term investment, but when executed properly, it can deliver consistent patient leads for years. Services like https://fortressgrowth.com/digital-marketing-for-spine-surgeons/seo/ specialize in building strong organic visibility for practices. This means optimizing your website for both technical and on-page SEO, targeting local search terms like “spine surgeon near me,” and creating content that answers patient questions in detail. High-quality backlinks from reputable medical sources strengthen your authority in Google’s eyes, while optimizing Google Business Profile ensures you appear in local map results. Tracking keyword rankings and patient inquiries helps measure progress and refine strategy. While it may take several months to see significant results, the compounding effect of good SEO often outperforms paid ads in cost-efficiency over time, especially for high-value procedures.