I’ve been helping a small clinic boost its online presence, but the hardest part has been creating content that actually builds trust with patients instead of sounding too corporate. Since healthcare is such a sensitive niche, do you know a solid “content marketing for healthcare” resource that could guide me in finding the right voice?

Last year, we tried a post on "Dealing with Tooth Anxiety" where we shared real patient anecdotes (anonymized, of course) and tips from our dentist's own experiences. It exploded—got shared in community groups, and we saw a 30% bump in appointment inquiries because folks felt seen, not sold to. That shift came from insights in this piece: content marketing for healthcare . It's packed with practical steps on planning, repurposing content, and measuring what works without the fluff. Super helpful for sensitive niches like ours. Worth a read if you're tweaking your voice! What's one content flop you've had?